Who We Are
WhatMSP is a UK-based directory service that helps businesses find and compare managed service providers
(MSPs). This privacy policy explains how we collect, use, and protect your personal data when you use our
website.
Information We Collect
Information You Provide
- Contact forms: Name, email address, phone number, company name when you submit an
enquiry or MSP listing application.
- MSP applications: Business information including company name, services,
certifications, and contact details.
Information Collected Automatically
- Usage data: Pages visited, time spent on site, referring website.
- Device information: Browser type, operating system, screen resolution.
- IP address: Used for security and approximate location.
How We Use Your Information
- To respond to your enquiries and provide our comparison service
- To process MSP listing applications
- To improve our website and services
- To protect against fraud and abuse
- To comply with legal obligations
We do not sell your personal data to third parties.
Sharing Your Information
We may share your information with:
- MSPs you enquire about: If you request contact with a specific MSP, we share your
contact details with them so they can respond.
- Service providers: Trusted third parties who help us operate our website (e.g.,
hosting, form processing).
- Legal requirements: When required by law or to protect our rights.
Cookies
We use essential cookies to make our website work. We may also use analytics cookies to understand how
visitors use our site. You can control cookies through your browser settings.
AI Data Processing
WhatMSP uses artificial intelligence to enhance our services. When you use AI-powered features:
- Company matching: When you use our AI matching tool, your company information (sourced
from Companies House public records) is processed by OpenAI's API to generate personalised match
recommendations.
- Company overviews: MSP profile summaries are generated using AI analysis of publicly
available information.
- Data retention: AI-processed queries may be cached temporarily (up to 24 hours) to
improve response times. We do not store AI conversation history beyond this caching period.
- Third-party processing: AI features are powered by OpenAI. Data sent to OpenAI is
processed in accordance with their privacy policy and data processing agreement.
You can use WhatMSP without using AI features by browsing our directory directly.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
To exercise these rights, contact us at [email protected].
Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy, typically:
- Enquiry data: 2 years from last contact
- MSP listing data: Duration of listing plus 2 years
- Analytics data: 26 months
Security
We implement appropriate technical and organisational measures to protect your personal data against
unauthorised access, alteration, disclosure, or destruction.
Changes to This Policy
We may update this privacy policy from time to time. We will post any changes on this page with an updated
revision date.
Contact Us
If you have questions about this privacy policy or how we handle your data, please contact us at:
Email: [email protected]
Website: whatmsp.co.uk