Transparent evaluation across 5 key categories. Audit depth = thoroughness, not score cap.
MSPs cannot influence their scores. Ratings are based solely on verifiable evidence from our professional audit. We do not accept payment for higher rankings.
Every vetted MSP is scored across 5 key categories that matter most to businesses.
Can they protect themselves and you?
Can they actually do the job?
Will they be there when needed?
What's it like to work with them?
Can their claims be verified?
MSPs can choose between Silver, Gold, or Platinum verification. Higher tiers mean more thorough audits with interviews, reference checks, and on-site visits. The tier affects audit depth, not score caps - any tier can achieve a perfect score if they meet the criteria.
Interested in getting verified? Visit our Get Listed page to learn about the tiers and pricing.
To receive any WhatMSP badge, MSPs must meet these minimum standards:
Fail to meet minimums = No badge issued. Full refund provided.
Our vetting methodology evaluates MSPs across five key areas. Here's what we assess in detail:
We verify certifications and regulatory compliance to ensure providers meet industry standards.
| Criterion | Points | Tier Required |
|---|---|---|
| Cyber Essentials certified | 3 | Silver+ |
| Cyber Essentials Plus certified | 3 | Silver+ |
| ISO 27001 certified | 2 | Gold+ |
| ICO registered | 1 | Silver+ |
| Professional indemnity insurance | 2 | Silver+ |
| Additional certifications (IASME, SOC2) | 1 | Platinum |
We assess the technical expertise and infrastructure supporting their service delivery.
| Criterion | Points | Tier Required |
|---|---|---|
| Microsoft Partner status | 2 | Silver+ |
| Cloud expertise (Azure/AWS/Google) | 2 | Silver+ |
| RMM/Monitoring tools in use | 2 | Silver+ |
| 24/7 or extended hours support | 2 | Gold+ |
| Documented processes & SOPs | 2 | Gold+ |
| Security stack verification | 2 | Platinum |
We analyse public reviews and client feedback across multiple platforms.
| Criterion | Points | Tier Required |
|---|---|---|
| Google reviews (4+ stars) | 3 | Silver+ |
| Trustpilot/other platforms | 2 | Silver+ |
| Client reference verification | 3 | Gold+ |
| Case studies/testimonials | 2 | Silver+ |
We evaluate their service delivery and client experience.
| Criterion | Points | Tier Required |
|---|---|---|
| SLA documentation | 2 | Silver+ |
| Dedicated account management | 2 | Gold+ |
| On-site support capability | 2 | Silver+ |
| Client portal/ticketing system | 2 | Silver+ |
We assess business stability, longevity, and operational transparency.
| Criterion | Points | Tier Required |
|---|---|---|
| Clear pricing published | 2 | Silver+ |
| Team/leadership visible | 2 | Silver+ |
| Contract terms transparent | 2 | Gold+ |
| Proactive communication examples | 2 | Platinum |